Appraisal Economics has determined the fair market value of a bundle of intangible rights associated with the publishing of a scholarly journal in the health and medical field. These rights included the limited use of certain intangibles including trademark, subscriber list, and advertiser relationships. We used the income approach to determine the aggregate fair market value of these rights. Key issues included the probable term of the agreement, given the option of extensions, as well as the projected growth in the various revenue streams, in view of the recent historical decline. Another key issue was the tax status of a willing buyer for the rights, as the payment of income taxes would reduce the income derived from the rights and thus the net rate of return to be realized.

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